North Star

Ep 12: Utilising Personas

Play and subscribe to the series.
Subscribe


Harness the Power of Personas in episode 12 of our podcast series. In this illuminating episode, we deep-dive into maximising the potential of customer personas.

Discover how these dynamic tools stretch beyond design, influencing operations, marketing, and training. Within the design landscape, they illuminate ideation, shape future journeys, and refine concepts through testing. But their reach doesn't end there. Real-world examples from organisations like NASA, Siemens, P&G, and Dubai Tourism bring to life the multifaceted uses of personas in spaces from space exploration and employee training to strategic partnerships and product development. Finally, we champion the transformative power of integrating personas into an organisation’s essence, aligning teams toward a common, customer-focused goal.
More Episodes

Subscribe

Don’t miss an episode of the CXD Podcast.

Sign up now for your fortnightly dose of reimagination.

Other Perspectives

Sticky notes on a wall
Stop fixing the wrong customer experience problems
Read more
Revealing the $213.56 billion trust gap in luxury retail
Read more
Man behind camera
The trust your metrics can't see
Read more
Filming in store
How luxury brands can build trust through digital experiences
Read more
Payment moment
Trustworthiness isn't a statement. It's a pattern of moments
Read more
Why the post-purchase experience matters in luxury
Read more
Luxury retail shop window
3 reasons why luxury personalisation fails
Read more
Luxury Retail shopping browsing
The true cost of scaling luxury
Read more
Male working behind til
3 signs your CX strategy is ignoring how your customers feel
Read more
How to talk about trust at board level
Read more
What an effective CX measurement system really looks like
Read more
5 ways to design customer experiences that build trust
Read more
Modal Image
Get in touch