North Star

Ep 6: Understanding Customers and Their Worlds

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Join host Oliver King as he explores the essence of truly understanding customers. Journey from simply hearing them to co-creating future offerings.

Witness LEGO’s community-driven products in Customer Knowledge and Airbnb's adaptability to market shifts.

Through Measurement, observe how Zara uses data for an edge and see Spotify's data-sharing to enhance user experiences. It's about syncing with customers and sharing insights. Up next: Crafting customer-first experiences through design.
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