Ep 17: Transitioning to Customer-Centricity: Inside-Out to Outside-In

Join Oliver King in this enlightening episode of CXD as he explores how service design helps shift organisations from 'Inside-Out' to 'Outside-In' thinking. Discover why prioritising customer needs is crucial in today's market and the risks of ignoring this approach. Oliver highlights the benefits of an 'Outside-In' perspective, such as improved customer understanding, colleague engagement and business innovation. This episode offers practical insights from Engine’s book, 'Customer Driven Transformation', on effectively implementing design-led customer-centric strategies to deliver the right services to market faster. From crafting a compelling vision to creating a conducive environment for change, learn the key steps for transforming your organisation's approach to service design.

Tune into CXD for valuable tips on embracing a customer-focused mindset and ensuring your services meet and exceed customer expectations. Click here to download a free book chapter, or purchase 'Customer Driven Transformation'.

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