North Star

Ep23: The Journey of Journey Mapping: From Cognitive Psychology to Experience Design

Play and subscribe to the series.
Subscribe

Explore the evolution of Journey Mapping, from its roots in cognitive psychology to its pivotal role in today's customer experience design. Discover how it shapes customer experiences, drives business strategy, and adapts to digital advancements.

This episode unpacks the journey of Journey Mapping itself, revealing its impact on design, business, and the future of personalised customer experiences.
More Episodes

Subscribe

Don’t miss an episode of the CXD Podcast.

Sign up now for your fortnightly dose of reimagination.

Other Perspectives

United team
Making big ideas stick: How Engine unites vision and execution
Read more
Host don't operate
Host, don’t operate: the human side of designing destinations
Read more
CX Vision
Winning over hearts and minds: the secret to creating a lasting design and change culture
Read more
Destinations that people feel
Designing destinations that people feel
Read more
Why siloed CX strategies fail
Read more
Why the approach to loyalty is broken – and what to do about it
Read more
Airport Travel
The science of feeling: why emotion is the hidden driver of customer experience
Read more
Six ways to improve customer experience in aviation
Read more
Dubai Aiport Passenger Experience
9 key learnings from working with Dubai Airports
Read more
6 reasons customers personas can help you create experiences your customers love
Read more
5 ways a company can benefit from a service blueprint
Read more
How target customer journey mapping can revolutionise the customer experience
Read more
Modal Image
Get in touch