North Star

Ep23: The Journey of Journey Mapping: From Cognitive Psychology to Experience Design

Play and subscribe to the series.
Subscribe

 

Explore the evolution of Journey Mapping, from its roots in cognitive psychology to its pivotal role in today's customer experience design. Discover how it shapes customer experiences, drives business strategy, and adapts to digital advancements.

This episode unpacks the journey of Journey Mapping itself, revealing its impact on design, business, and the future of personalised customer experiences.
More Episodes

Subscribe

Don’t miss an episode of the CXD Podcast.

Sign up now for your fortnightly dose of reimagination.

Other Perspectives

6 Reasons customers personas can help you create experiences your customers love
Read more
5 Ways a company can benefit from a service blueprint
Read more
How target customer journey mapping can revolutionise the customer experience
Read more
9 Steps to create a compelling vision
Read more
Solving the rail industry's biggest challenges
Solving the rail industry's biggest challenges through CX design
Read more
How CXD can help you stand out
How Customer Experience Design can help you stand out
Read more
Six Top Tips For Designing Great Visitor Experiences
Read more
Designing Visitor Experiences: The Five Touchpoints That Matter Most
Read more
Designing Travel Experiences That Matter
Read more
Beyond efficiency: Why accommodating every passenger matters
Read more
Access all areas: Why airports need to adapt their passenger experience strategies
Read more
Customer Experience Design - the bridge between strategy and delivery
Read more
Modal Image
Get in touch