North Star

Ep23: The Journey of Journey Mapping: From Cognitive Psychology to Experience Design

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Explore the evolution of Journey Mapping, from its roots in cognitive psychology to its pivotal role in today's customer experience design. Discover how it shapes customer experiences, drives business strategy, and adapts to digital advancements.

This episode unpacks the journey of Journey Mapping itself, revealing its impact on design, business, and the future of personalised customer experiences.
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