Ep23: The Journey of Journey Mapping: From Cognitive Psychology to Experience Design

Explore the evolution of Journey Mapping, from its roots in cognitive psychology to its pivotal role in today's customer experience design. Discover how it shapes customer experiences, drives business strategy, and adapts to digital advancements.

This episode unpacks the journey of Journey Mapping itself, revealing its impact on design, business, and the future of personalised customer experiences.

More Episodes

featured-image

Ep50: The emotional forces reshaping customer experience

featured-image

Ep49: Designing places: Where architecture meets experience

featured-image

Ep48: Build It Like You Mean It: Turning Vision into Action in a Legacy Infrastructure World

featured-image

Ep47: What retail can learn from the five-star lobby (pt.2)

featured-image

Ep46: What retail can learn from the five-star lobby

featured-image

Ep45: Why the hardest part of leadership has nothing to do with strategy

featured-image

Ep44: Prove it or Lose it: The CX Case for Investment

featured-image

Ep43: Grace Under Pressure: Designing Passenger Experience Through Disruption

featured-image

Ep42: Reimagining Shopping, Space and Experiences in Transit

Subscribe

Don’t miss an episode of the CXD Podcast.

Sign up now for your fortnightly dose of reimagination.

Other Perspectives

Rethinking CX measurement

Trust: the CX metric that actually matters

Driving the case for CX Design investment

Engine becomes an Employee-Owned Trust

Designing customer experience in 2026 and beyond

Close the gap between design and delivery: 5 tips for success

10 design principles to build a strong foundation for trust

Trust could be costing you millions

4 ways to transform CX through cross-functional leadership

Children at aquarium

Turning visits into relationships: designing destinations that last

Louvre customer experience

Why too much choice hurts your destination

Making big ideas stick: How Engine unites vision and execution