North Star

Ep 9: De-mystifying Personas

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Dive deep into the world of customer personas in our latest podcast episode. We debunk common misconceptions around what personas mean, demystify their difference from customer segments, and emphasise their pivotal role in today's customer-centric strategies. Take a journey with us as we dissect the downfall of giants like Blockbuster, Kodak, and ToysRUs due to a lapse in customer understanding. We spotlight the transformative power of personas, showcasing how they humanise data and guide businesses in crafting memorable experiences. Highlighted with a real-world case study, see how Spotify's 'Discover Weekly Dave' persona captivates its audience. 
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