North Star

Ep 9: De-mystifying Personas

Play and subscribe to the series.
Subscribe


Dive deep into the world of customer personas in our latest podcast episode. We debunk common misconceptions around what personas mean, demystify their difference from customer segments, and emphasise their pivotal role in today's customer-centric strategies. Take a journey with us as we dissect the downfall of giants like Blockbuster, Kodak, and ToysRUs due to a lapse in customer understanding. We spotlight the transformative power of personas, showcasing how they humanise data and guide businesses in crafting memorable experiences. Highlighted with a real-world case study, see how Spotify's 'Discover Weekly Dave' persona captivates its audience. 

Discover how well you know your personas with our Customer-Centricity Assessment.

More Episodes

Subscribe

Don’t miss an episode of the CXD Podcast.

Sign up now for your fortnightly dose of reimagination.

Other Perspectives

6 Reasons customers personas can help you create experiences your customers love
Read more
5 Ways a company can benefit from a service blueprint
Read more
How target customer journey mapping can revolutionise the customer experience
Read more
9 Steps to create a compelling vision
Read more
Solving the rail industry's biggest challenges
Solving the rail industry's biggest challenges through CX design
Read more
How CXD can help you stand out
How Customer Experience Design can help you stand out
Read more
Six Top Tips For Designing Great Visitor Experiences
Read more
Designing Visitor Experiences: The Five Touchpoints That Matter Most
Read more
Designing Travel Experiences That Matter
Read more
Beyond efficiency: Why accommodating every passenger matters
Read more
Access all areas: Why airports need to adapt their passenger experience strategies
Read more
Customer Experience Design - the bridge between strategy and delivery
Read more
Modal Image
Get in touch