North Star

Ep 9: De-mystifying Personas

Play and subscribe to the series.
Subscribe


Dive deep into the world of customer personas in our latest podcast episode. We debunk common misconceptions around what personas mean, demystify their difference from customer segments, and emphasise their pivotal role in today's customer-centric strategies. Take a journey with us as we dissect the downfall of giants like Blockbuster, Kodak, and ToysRUs due to a lapse in customer understanding. We spotlight the transformative power of personas, showcasing how they humanise data and guide businesses in crafting memorable experiences. Highlighted with a real-world case study, see how Spotify's 'Discover Weekly Dave' persona captivates its audience. 
More Episodes

Subscribe

Don’t miss an episode of the CXD Podcast.

Sign up now for your fortnightly dose of reimagination.

Other Perspectives

Close the gap between design and delivery: 5 tips for success
Read more
10 design principles to build a strong foundation for trust
Read more
Trust could be costing you millions
Read more
4 ways to transform CX through cross-functional leadership
Read more
Children at aquarium
Turning visits into relationships: designing destinations that last
Read more
Louvre customer experience
Why too much choice hurts your destination
Read more
United team
Making big ideas stick: How Engine unites vision and execution
Read more
Host don't operate
Host, don’t operate: the human side of designing destinations
Read more
CX Vision
Winning over hearts and minds: the secret to creating a lasting design and change culture
Read more
Destinations that people feel
Designing destinations that people feel
Read more
Why siloed CX strategies fail
Read more
Why the approach to loyalty is broken – and what to do about it
Read more
Modal Image
Get in touch