Ep 11: Crafting Personas

Dive into the intricate art of crafting effective customer personas in our newest episode. We discuss common pitfalls organisations face when developing personas, from working off assumptions to neglecting those unlikely to engage with offerings. At Engine, we've refined a 5-step methodology to hone in on target personas: In-depth Research, Pattern Identification, Profiling, Attribute Development, and Rigorous Validation. We delve into each step's nitty-gritty, offering insights on best practices and essentials. Concluding with a potent note on the indispensable role of empathy in persona crafting, this episode underscores how personas, when created with meticulous care and understanding, become deeply ingrained in an organisation's culture, guiding it towards empathetic customer engagements.

Discover how well you know your personas with our Customer-Centricity Assessment.

More Episodes

featured-image

Ep44: Prove it or Lose it: The CX Case for Investment

featured-image

Ep43: Grace Under Pressure: Designing Passenger Experience Through Disruption

featured-image

Ep42: Reimagining Shopping, Space and Experiences in Transit

featured-image

Ep41: No More Queues, No More Excuses: The AI Revolution in CX

featured-image

Ep40: AI, Work, and the Human Experience

featured-image

Ep39: AI-Driven CX Design for a New Generation

featured-image

Ep38: Making travel accessible to everyone

featured-image

Ep37: Designing Customer-Centric Railway Stations

featured-image

Ep36: Reimagining Customer Experience in Railways

Subscribe

Don’t miss an episode of the CXD Podcast.

Sign up now for your fortnightly dose of reimagination.

Other Perspectives

6 Reasons customers personas can help you create experiences your customers love

5 Ways a company can benefit from a service blueprint

How target customer journey mapping can revolutionise the customer experience

9 Steps to create a compelling vision

Solving the rail industry's biggest challenges

Solving the rail industry's biggest challenges through CX design

How CXD can help you stand out

How Customer Experience Design can help you stand out

Six Top Tips For Designing Great Visitor Experiences

Designing Visitor Experiences: The Five Touchpoints That Matter Most

Designing Travel Experiences That Matter

Beyond efficiency: Why accommodating every passenger matters

Access all areas: Why airports need to adapt their passenger experience strategies

Customer Experience Design - the bridge between strategy and delivery