North Star

Ep 11: Crafting Personas

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Dive into the intricate art of crafting effective customer personas in our newest episode. We discuss common pitfalls organisations face when developing personas, from working off assumptions to neglecting those unlikely to engage with offerings.

At Engine, we've refined a 5-step methodology to hone in on target personas: In-depth Research, Pattern Identification, Profiling, Attribute Development, and Rigorous Validation. We delve into each step's nitty-gritty, offering insights on best practices and essentials. Concluding with a potent note on the indispensable role of empathy in persona crafting, this episode underscores how personas, when created with meticulous care and understanding, become deeply ingrained in an organisation's culture, guiding it towards empathetic customer engagements.
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