Ep 14: Building Your Vision Wheel

In this episode of CXD, hosted by Oliver King, co-founder of Engine, we delve into the practicalities of creating a Vision Wheel. This episode is a comprehensive guide on developing this strategic framework, a cornerstone in designing services and experiences that align with a Customer Experience Vision. Oliver walks you through the process, from conducting thorough research to synthesising insights into actionable principles and tactics.

Learn the importance of defining clear project goals, improving customer satisfaction, operational efficiency, or expanding market reach, and how these goals shape your Vision Wheel. Discover the art of brainstorming and refining principles, the significance of the 'Big Idea' at the centre of the wheel, and how to develop springboard tactics that inspire innovative service features.

This episode is not just about theory; it’s packed with practical advice and real-world examples, making it essential listening for anyone looking to elevate their service design strategies.

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Ep49: Designing places: Where architecture meets experience

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Ep48: Build It Like You Mean It: Turning Vision into Action in a Legacy Infrastructure World

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Ep47: What retail can learn from the five-star lobby (pt.2)

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Ep46: What retail can learn from the five-star lobby

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Ep45: Why the hardest part of leadership has nothing to do with strategy

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Ep44: Prove it or Lose it: The CX Case for Investment

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Ep43: Grace Under Pressure: Designing Passenger Experience Through Disruption

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Ep42: Reimagining Shopping, Space and Experiences in Transit

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Ep41: No More Queues, No More Excuses: The AI Revolution in CX

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