North Star

Ep24: Exploring the As-Is Journey Map: A Foundation for Exceptional Experiences

Play and subscribe to the series.
Subscribe

 

Dive into the art of journey mapping with CXD, the podcast from Engine Service Design. This episode focuses on the As-Is Journey Map, a pivotal tool in designing services and experiences that resonate deeply with users. Journey mapping reveals the current state of user interactions, pinpointing pain points and moments of delight to inform future enhancements. By exploring the sequence of user steps and interactions, we uncover insights that drive empathetic, customer-centered design.

Join us to learn how to craft these maps using a blend of research, technology, and collaborative insights, setting the stage for transformative service design. Discover the power of journey mapping to align teams, drive innovation, and deliver remarkable experiences that customers love.
More Episodes

Subscribe

Don’t miss an episode of the CXD Podcast.

Sign up now for your fortnightly dose of reimagination.

Other Perspectives

Close the gap between design and delivery: 5 tips for success
Read more
10 design principles to build a strong foundation for trust
Read more
Trust could be costing you millions
Read more
4 ways to transform CX through cross-functional leadership
Read more
Children at aquarium
Turning visits into relationships: designing destinations that last
Read more
Louvre customer experience
Why too much choice hurts your destination
Read more
United team
Making big ideas stick: How Engine unites vision and execution
Read more
Host don't operate
Host, don’t operate: the human side of designing destinations
Read more
CX Vision
Winning over hearts and minds: the secret to creating a lasting design and change culture
Read more
Destinations that people feel
Designing destinations that people feel
Read more
Why siloed CX strategies fail
Read more
Why the approach to loyalty is broken – and what to do about it
Read more
Modal Image
Get in touch