placeholder
North Star

Design thinking reshapes enterprise architecture


Earlier this year, Engine Director Joe Heapy spoke at the Forrester Enterprise Architects Council event in London. The focus of this talk was on the application of design-thinking practices to enable an outside-in approach to problem-solving.

Off the back of this event, Forrester has produced a report examining the ways in which Enterprise Architects can play a broader role further upstream; partnering with customer or product strategy execs by embedding key design-thinking practices into their day-to-day EA operations.

You can find out more and download the article here.

Other Perspectives

Close the gap between design and delivery: 5 tips for success
10 design principles to build a strong foundation for trust
Trust could be costing you millions
4 ways to transform CX through cross-functional leadership
Children at aquarium
Turning visits into relationships: designing destinations that last
Louvre customer experience
Why too much choice hurts your destination
United team
Making big ideas stick: How Engine unites vision and execution
Host don't operate
Host, don’t operate: the human side of designing destinations
CX Vision
Winning over hearts and minds: the secret to creating a lasting design and change culture
Destinations that people feel
Designing destinations that people feel
Why siloed CX strategies fail
Why the approach to loyalty is broken – and what to do about it

Ready to reimagine?