Going beyond traditional scores and sentiment, Adoreboard complements existing metrics and translates customer emotion into predictive revenue intelligence.
It analyses open-ended customer feedback at scale, telling us how your customers feel across the end-to-end journey so you can see how trust is being built - or broken.
We use this insight to inform design decisions and validate choices with real customer data so you can prioritise CX effort where it matters most.
The outcome?
CX investments that you can prioritise, measure and prove return on.
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Many organisations are still measuring customer experience in ways that don’t reflect how customers actually feel.
Trust is the biggest driver of loyalty and advocacy, yet it remains the least measured dimension of experience.
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Traditional metrics like NPS, CSAT and CES were designed for a pre-omnichannel world – before apps, social platforms, marketplaces and AI assistants reshaped how people choose, buy and complain.
These metrics alone are no longer sufficient.
