The challenge
As Logitech continued to lead in both consumer and business technology, a new challenge emerged: To stay ahead, they needed to transform how their solutions supported people, not just meeting needs but shaping what’s next.
Reimagining growth through services
Logitech, a pioneer in consumer and business technology, recognised a powerful truth: hardware alone no longer defines impact. To stay ahead, they needed to shift from delivering great product-led solutions to delivering great experiences — tailored, intelligent, and built for the people who use them every day.
They turned to Engine to help define what that transformation could look like — not just in theory, but in practice.
From product thinking to service possibility
For decades, Logitech has led through design, empowering gamers, creators, and professionals alike. As they looked to deepen relationships and future-proof growth, they made a bold move: expand their B2B offerings by embedding services into the core of their business.
Engine joined Logitech on this journey, helping to explore where the greatest impact could be made. Together, we envisioned how services could elevate customer experiences and unlock long-term value for Logitech and their clients.
Imagining what’s next, grounded in what matters most
We began by helping Logitech reimagine their future, not as a product manufacturer, but as a holistic solutions provider. That meant building a strategic vision rooted in human needs, not just technical capabilities.
Through high-level market analysis and cross-sector inspiration, we co-created five distinct business futures, each offering a new way for Logitech to meet emerging needs through service and platform innovation. These futures weren’t driven by trends. They were shaped by customer and business insight.
Supporting people at work
With a clear direction, we brought service thinking to life by designing an offering focused on helping professionals unleash their creativity and performance. By mapping the end-to-end customer journey, we highlighted how Logitech could evolve from selling products to delivering integrated solutions.
This approach uncovered a powerful opportunity: enhancing their video room solutions. We worked closely with Logitech’s teams, understanding the users’ work scenarios and how resellers operated. It helped us pinpoint which customer segments would benefit most from added value.
We also outlined the core capabilities Logitech would need to activate to bring this service to life.
A solution ready for market
Together, we refined a service that makes video collaboration simpler, smarter, and more reliable. With clear use cases for every component of the solution, we defined the key digital service interface and how it would integrate with live support teams.
We also developed the service playbook for Logitech’s support agents — a practical guide to help them build stronger customer relationships through proactive service and expert consultation.
From MVP to market readiness
We helped Logitech move from vision to execution. That meant working with IT teams, partners, and designers to bring the first version of the solution to life. From service features to delivery support, everything was built to scale with confidence.
