---
title: "Ep 3: Strategic Direction and Commitment"
description: Uncover the power of strategic direction and leadership commitment in driving customer-centric cultures and business success.
---

[CXD Podcast ](https://enginecxdesign.com/cxd-podcast)

# [Ep 3: Strategic Direction and Commitment](https://enginecxdesign.com/cxd-podcast/strategic-direction-and-commitment)

 Written by [Engine](https://enginecxdesign.com/cxd-podcast/author/engine) | Oct 19, 2023 11:00:00 PM

In this episode, join Oliver King, as we dive deep into the essence of Strategic Direction and Commitment. We recap our first episode on the pillars of customer experience maturity before plunging into leadership-backed visions, brand promises, and their profound impact on businesses, employees, and customers.

Get inspired by Patagonia's mission-driven approach and understand why direction and commitment are paramount in a customer-centric strategy. Stay tuned for a sneak peek into our next episode on fostering a Customer-Centric Culture.

Whether you're a newbie or a regular, this episode is brimming with insights to redefine your organisation's relationship with its customers. <https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWpfNFRiMk9YX3B4VkE1bXlnUW5MRFZDUDNmd3xBQ3Jtc0trM3hQQUlhTExpRWtuZjE4dkJwbURrdmdzeWV1Z29VSTJObkU1b0VCWmJkWlIxV0dIUklOR1ZMNWY4T2JDSndZY0xZdUgwaG1tNGFHMFcydlRrMTNISEZqakxhMTBXREpjdWVPTDlOeTRzN3g2dFRVUQ&q=https%3A%2F%2Fresources.engineservicedesign.com%2Fcustomer-centricity-index&v=51KoZh6xvYA>

[View full post](https://enginecxdesign.com/cxd-podcast/strategic-direction-and-commitment)

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