---
title: "Ep42: Reimagining Shopping, Space and Experiences in Transit"
description: In Ep 42, Oliver King and Hugo Hugo Vanderschaegh unpack what it takes to turn terminals into destinations passengers enjoy. 
---

[CXD Podcast ](https://enginecxdesign.com/cxd-podcast)

# [Ep42: Reimagining Shopping, Space and Experiences in Transit](https://enginecxdesign.com/cxd-podcast/ep-42-reimagining-shopping-space-and-experiences-in-transit)

 Written by [Engine](https://enginecxdesign.com/cxd-podcast/author/engine) | Apr 28, 2025 11:00:00 PM

Airport retail isn't just about duty-free transactions, it's about transformation. 

 

In this episode, Oliver King is joined by Hugo Vanderschaegh, Managing Partner of Altavia Travel Retail, to explore how airports can create experience-led spaces and drive commercial success. From personalisation and pre-trip engagement to local products and a stronger sense of place, they unpack what it takes to turn terminals into destinations passengers enjoy. 

 

Connect with [Hugo](https://www.linkedin.com/in/hugo-vanderschaegh-9a9597b/). 

Find out more about [Altavia Travel Retail](https://altavia-travelretail.com/). 

 

Chapters

- 02:40: The Transformation of Duty-Free Shopping
- 07:09: Opportunities in Travel Retail 
- 14:30: Personalisation in Travel Retail
- 16:14: Future trends in Travel Retail 
- 18:48: Creating Unique Airport Experiences
- 22:34: The Role of Airports in Cultural Connection 
- 25:18: Sense of Place in Airport Design 
- 28:26: Innovating Duty-Free Experiences 
- 30:23: The Future of Travel Retail

[View full post](https://enginecxdesign.com/cxd-podcast/ep-42-reimagining-shopping-space-and-experiences-in-transit)

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