---
title: "Ep 7: Crafting the CX through Design and Development"
description: Explore how design and development shape standout customer experiences, with insights from Starbucks, Dyson, and IKEA.
---

[CXD Podcast ](https://enginecxdesign.com/cxd-podcast)

# [Ep 7: Crafting the CX through Design and Development](https://enginecxdesign.com/cxd-podcast/crafting-the-customer-experience-through-design-and-development)

 Written by [Engine](https://enginecxdesign.com/cxd-podcast/author/engine) | Nov 6, 2023 12:00:00 AM

Join Oliver King to explore designing standout customer journeys. Move from reactive approaches to proactive experiences, focusing on Customer Experience Design, Innovation, and Implementation.

Learn from Starbucks' memorable moments, Dyson's innovation ethos, and IKEA’s efficient concept-to-product journey.

Reflect: Are your designs impactful? Up next: Improving design quality for unparalleled customer experiences. <https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWpfNFRiMk9YX3B4VkE1bXlnUW5MRFZDUDNmd3xBQ3Jtc0trM3hQQUlhTExpRWtuZjE4dkJwbURrdmdzeWV1Z29VSTJObkU1b0VCWmJkWlIxV0dIUklOR1ZMNWY4T2JDSndZY0xZdUgwaG1tNGFHMFcydlRrMTNISEZqakxhMTBXREpjdWVPTDlOeTRzN3g2dFRVUQ&q=https%3A%2F%2Fresources.engineservicedesign.com%2Fcustomer-centricity-index&v=51KoZh6xvYA>

[View full post](https://enginecxdesign.com/cxd-podcast/crafting-the-customer-experience-through-design-and-development)

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